Zurabio
Zurabio Problem Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis nisl in elit semper, sit amet lacinia elit convallis. Vivamus ultrices purus magna, in luctus tellus feugiat quis. Aenean vel nisi eu massa interdum imperdiet. Vivamus cursus interdum vestibulum. Vestibulum posuere magna pulvinar risus pretium consequat sit amet eu augue. Nulla rhoncus, enim non malesuada tempor, mauris mi auctor arcu, non dapibus sapien enim in odio. Nunc tincidunt, urna quis semper cursus, lorem arcu sollicitudin lorem, vitae accumsan nunc nibh ut mi. Praesent feugiat, justo ut fringilla lobortis, tellus mi varius augue, sed pharetra nulla nisl ac leo. Solution Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis nisl in elit semper, sit amet lacinia elit convallis. Vivamus ultrices purus magna, in luctus tellus feugiat quis. Aenean vel nisi eu massa interdum imperdiet. Vivamus cursus interdum vestibulum. Vestibulum posuere magna pulvinar risus pretium consequat sit amet eu augue. Nulla rhoncus, enim non malesuada tempor, mauris mi auctor arcu, non dapibus sapien enim in odio. Nunc tincidunt, urna quis semper cursus, lorem arcu sollicitudin lorem, vitae accumsan nunc nibh ut mi. Praesent feugiat, justo ut fringilla lobortis, tellus mi varius augue, sed pharetra nulla nisl ac leo. Outcomes Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam lobortis nisl in elit semper, sit amet lacinia elit convallis. Vivamus ultrices purus magna, in luctus tellus feugiat quis. Aenean vel nisi eu massa interdum imperdiet. Vivamus cursus interdum vestibulum. Vestibulum posuere magna pulvinar risus pretium consequat sit amet eu augue. Nulla rhoncus, enim non malesuada tempor, mauris mi auctor arcu, non dapibus sapien enim in odio. Nunc tincidunt, urna quis semper cursus, lorem arcu sollicitudin lorem, vitae accumsan nunc nibh ut mi. Praesent feugiat, justo ut fringilla lobortis, tellus mi varius augue, sed pharetra nulla nisl ac leo. Consultancy Strategy Public Relations Learn More Research Customer Insight Surveys and Analytics Learn More Digital Website Development Email Campaigns and SEO Learn More Creative Brand Development, Design Social & Influencer Marketing Learn More
Transpire: Global Director Network
Transpire Global Director Network Problem Transpire is a training and coaching company aimed at people wanting to be Non-Exec Directors with a membership-driven business model. In a highly competitive sector, its mix of paid for training/networking sessions, 121 Coaching and Masterclasses was struggling to cut through. The proposition was unclear and the benefits of Membership not clearly defined. We were approached to analyse the issues and develop a sustainable business model and positioning for Transpire. Solution A series of workshops with senior execs and Members lead a key insight: most providers in this sector see their qualification or accreditation as a one-off where Directors themselves were looking for ongoing support. Being a Director is a journey, not a destination. We developed a clear proposition: Essential tools for effective Directors, clarified the role of networking events (making them entirely virtual in response to Covid 19) and developed a compelling membership offer with appropriate pricing. The website had not been updated in 7 years and it showed. We redeveloped the site to communicate the new offer in a compelling way, present the training/networking events clearly and refine the membership process so potential members could easily join online. The SEO improvements we made included developing a keyword list used in the site content and page tags and optimising for mobile. The marketing strategy was built around email, a quarterly content plan and social media focused on LinkedIn. Outcomes In the first six months, Members signed up at six times the rate they had in the six months prior to the activity, paying a monthly subscription, and this made the business sustainable. Average attendance at events trebled and there were record levels of engagement on LinkedIn. One long-standing member described what has happened as ‘a transformation’. Consultancy Strategy Public Relations Learn More Research Customer Insight Surveys and Analytics Learn More Digital Website Development Email Campaigns and SEO Learn More Creative Brand Development, Design Social & Influencer Marketing Learn More
MediaScan
MediaScan CASE STUDY Problem MediaScan was a proprietary piece of white-label research conducted on behalf of asset managers to identify perceptions of their brand in their core media and inform their future communications decisionmaking. It was conducted amongst a panel of around 40 leading asset managers on a biannual basis, speaking to more than 30 major UK and pan-European journalists covering the industry. Results were tracked to show changes in familiarity and favourability, while additional questions could also be included to track specific areas of the asset managers. In an industry as saturated as asset management, measuring success can be near impossible. In repsonse to this, we created an authoritative tracker of journalist sentiment towards major asset managers and measure individual companies’ performance over time, while also providing intelligence on how to inform future comms strategies. Solution Created a core survey that covered journalist perceptions of the familiarity and favourability of asset management companies, with scores for each metric given on a scale of 5 (very familiar/very favourable) to 1 (not at all familiar/very unfavourable). This was structured in a way that allowed for customisation of both audience (in terms of core and secondary publications) and content (in terms of bespoke questions and answer cross-referencing). The final report could be purchased by clients, either as a basic overview of the company or as a full report including more in-depth analysis and exploration. Outcomes MediaScan ran for 16 years between 2008 and 2022, providing leading asset managers such as Schroders, Aviva Investors, Baillie Gifford and NN Investment Partners with vital feedback on the success of their communications programmes and overall standing within their peer groups. Many clients used the results to create more tailored content for their core audience while others incorporated it into their standard performance tracking evaluation. Consultancy Strategy Public Relations Learn More Research Customer Insight Surveys and Analytics Learn More Digital Website Development Email Campaigns and SEO Learn More Creative Brand Development, Design Social & Influencer Marketing Learn More
Noreen Biddle Shah
Noreen Biddle Shah CMO, Carne Group MintGecko is a fast-paced strategic consultancy. They give great advice but more than that they get results. They don’t complicate matters, don’t procrastinate, don’t make excuses, they get on with it.
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!