Reboot: Challenging inequality in Financial Services

Reboot Challenging inequality in Financial Services Problem George Floyd’s racially motivated murder was a deeply shocking and led to a worldwide reckoning on the issues of racial inequality. Noreen Biddle Shah decided her father’s story of mistreatment and injustice in 1980s London needed to be told. And as she told it, she realised that the issues he experienced were still prevalent in Financial Services today. She founded Reboot to throw much needed light on this festering problem, determined to shake complacency out of the sector and demand real change. Launching a not-for-profit is no easy challenge. Noreen could not do this alone and began recruiting a group of allies committed to the cause, including Mint Gecko founder Chris Wilson.  Solution Noreen, Chris and the small founding team created a four-pronged strategy: Research: Content: Allyship: Media engagement: In short, Chris helped Noreen wherever necessary, assisting wherever he could to help Reboot and working alongside other agency partners wherever possible. This included media engagement, including securing a selection of national and international broadcast opportunities for Reboot spokespeople, strategic advice on research and research outreach, content creation, and copywriting. In time, as Reboot’s requirements grew, Chris brought the other Mint Gecko services to its aid, seeing us build the website, assist with public affairs and design its industry insight reports. Reboot is a prime example of exactly how we want to support not for profits and very client we work with – if you need to make an impact, we’ll deliver it. Outcomes Reboot’s stature and reach in financial services has grown exponentially thanks to all its media partnerships, Mint Gecko included. The website and email outreach has been invaluable in giving Reboot’s industry research a home, the media pick up has been excellent and the organisation continues to gather interest and engagement from leading political figures, and organisations within financial services. While the ultimate outcome, of race equality, remains some way off, we are proud to support Reboot and will continue to do so in any way we can. Consultancy Strategy Public Relations Learn More Research Customer Insight Surveys and Analytics Learn More Digital Website Development Email Campaigns and SEO Learn More Creative Brand Development, Design Social & Influencer Marketing Learn More