Services

Consultancy

Consultancy could mean anything, right? To us it’s impartial, honest and helpful advice based on the hundreds of businesses, marketing departments, IR teams, founders, investors and entrepreneurs we have worked with over the last 20 years. Our consultancy services start, however, with listening. We take the time to properly understand your business objectives or the challenge you’re trying to overcome and then we work with you to develop and implement and strategy that, you guessed it, makes the biggest impact.

Creative

Without strong creative ideas, there is no impact. Our brains receive thousands of stimuli a day, sights, sounds, words, images and we ignore almost all of them. To even attract someone’s attention, you must stand out from the noise and get creative.

Great creative is not fluff or ‘colouring in’. It will define your brand, stick in your audience’s heads, influencing them to act, and enable you to reach your busines objectives. It will leave a lasting impression on you, your audience and your business.

Public Relations

Whether help brands create, protect, and boost their reputation by developing thorough, creative and interesting public relations strategies. At the heart of these strategies is our love, nay our obsession, with telling a good story.

And while every agency says they are the best writers in the world, that they have the best media contacts in the industry, that their team is the most creative around and that they’ve got an ‘ideas engine room’ like no other, we won’t say that. We could. But we won’t.

That would be crass. What we will say is that we graft, we push, we do whatever it takes to land that piece of coverage or secure that interview opportunity. It’s what we’re good at, it’s what we’re passionate about, it’s what we’ve done consistently before Mint Gecko even existed.

Digital

No business can succeed today without doing digital well. But with website design and effectiveness, email campaigns, SEO, search, content and new content platforms…the digital world can be challenging, can’t it?

Websites: Amazingly, 2024 will be the 30th anniversary of the ‘year of the web’ and yet the internet is littered with websites that are difficult to use, stuffed with irrelevant or poorly organized content, load slowly, don’t work well on tablets or mobiles and have no clear calls to action.

Over the 50 or so website projects we’ve managed, we’ve developed a process which takes the risk out of creating or relaunching a website.

Email: Millions of emails sent daily, GDPR restrictions, opt-ins, aggressive spam filters, domain authentication, surely email can’t be as effective as it used to be?

Actually yes, it can. Good email campaigns are still one of the best ways to reach committed customers, build relationships and increase sales. So what principles will we always follow to get you the best results?

Research

Making everyone better-informed. Research is a frequently-used but seldom-mastered tool in communications. While it is commonly shoehorned into a story to help sell a product or service, at Mint Gecko we look beyond the headline numbers to see what story the data is really telling us, to tell a story that is as useful to the business as it is to its customers and, beyond them, to people as a whole.

Mint Gecko has extensive experience in conducting research to support our client’s media activity, with specific expertise in reaching traditionally hard-to-reach segments, such as niche professional audiences or those in senior positions. Though consumer omnibus is right in our sweet-spot too.

We can target very specific investment panels to ensure our messaging talks directly to key audiences. Through our network participant providers, we’re able to poll the market on their outlook for specific geographies, investments or strategies, to generate newsworthy data that underlines our key messages at the most competitive costs on the market.

Social and Influencer marketing

Its difficult to imagine an organisation which couldn’t benefit from a strong social media presence. The opportunity to speak directly to your audience is too good to pass up. But which platforms? What content? How often? Strategic social media use is vital to achieving organisational goals, just ‘being there’ is not enough.

There are influencers in almost any sector and working with them can build awareness, engagement and authority. We’ll find the right people for you and work with them to develop beneficial long term relationships which are more than just #paid partnerships.

We’ll know if were succeeding by avoiding vanity metrics and measuring what matters to you. Yes, its good to add tons of followers to a social account but that’s an indicator, not an outcome.